In this IDC MarketScape, IDC Retail Insights assesses the capabilities and strategies of selected enterprise service providers in serving the specific needs of retail companies worldwide across industry segments (food and non-food retail).
Strengths called out for Wipro –

• Wipro has a clear expansion strategy in subsegments such as online retail, grocery, mass merchandisers, discounters, and home improvement, where the company sees future growth. Wipro also focuses on expanding its support capabilities in areas such as merchandising, order management products, supply chain, and store of the future. With the rise of Commerce Everywhere business models, these domains will likely become key for retailers' future competitiveness, as interaction with customers will continue to develop across multiple and increasingly blurred touchpoints.
• Wipro HOLMES, the company's proprietary AI platform, helps retailers to address areas such as cost management, business process agility, and CX though process automation. These areas are expected to become increasingly important to ensure competitiveness in retail's next normal. IDC believes that AI is a key component of the retail commerce platform.
• Wipro's focus on R&D activities places the company ahead of other companies assessed in this IDC MarketScape in terms of resources investments, initiatives, and plans. The company also has a structured start-up engagement model through Wipro Ventures, which aims to invest in start-ups in areas such as digital, IoT, Big Data, open source, cybersecurity, supplier collaboration platform, and AI — domains that are expected to become increasingly important for retailers.