Wipro Promax partnered with CUB to optimize their trade spend and build a foundation for their business transformation journey

“The partnership with Wipro Promax has been key in supporting the transformation of the trade promotion landscape at CUB…”. Read more on what Arturo Reitz, Associate Director of Commercial Solutions at CUB, has to say about this partnership.

Download the case study to know how Wipro Promax served as a foundation for the business transformation desired by the iconic beer company CUB.