Turn raw content into rich insights with Wipro Vantage. The AI-powered one-stop solution automatically extracts key metadata from video, audio, images, and text, automates tagging, and discerns authenticity.

AI & The New Content Challenge

In today’s world, consumers want content that is relevant, customized to their preferences, and vetted for accuracy. Content producers must understand those preferences and deliver the right content through the right channel at the right time.

To address this challenge, Wipro has developed Wipro Vantage, a content intelligence platform that ingests digital content in any form – video and audio, images and text – and generates metadata and insights that help producers create and deliver the content people want. The solution also helps content producers fight disinformation.

Wipro Vantage can help enterprises with automated content moderation, brand and product identification, and event detection and classification.

To know more about its features and benefits, join our journey and transform your manual content workflows.

Introducing Wipro Vantage

For newsrooms, streaming services, broadcast media companies, and other providers of rich content, Wipro Vantage improves efficiency and accuracy in fulfilling multiple use cases:

• Content enrichment: The Wipro Vantage platform can automatically enrich content and improve discoverability by auto-tagging metadata, enhancing the power of the recommendation engine and improving content engagement. Using AI/ML technologies like Cloud Vision and natural language processing, Vantage extracts insights from different content types including television and video, radio or podcasts, newspapers and magazines, and online texts and photos.
• Fake news detection: Fact checking and investigating the provenance of every piece of content is not physically possible. Wipro Vantage helps fact checkers, social media editors, and journalists monitor and spot fake news on social media platforms. By uploading content to Vantage, they can easily verify it, identify the primary source of the content, ascertain if the source is reliable, and determine if the content is shared or published with accurate context.
• Content moderation: Automate moderation for user-generated video and text content. Wipro Vantage can automatically spot and adjust inappropriate content. It can also automate the process of checking content for adherence to brand quality guidelines.
• Emotion analysis: Wipro Vantage also includes an emotion detection module for video and audio that helps a brand identify and classify the different emotions of consumers of content or advertising. This module recognizes and captures faces and their emotions such as sorrow, joy, and excitement. 

Wipro Vantage enables media monitoring, subscription video on demand (SVOD), ad-based video on demand (AVOD), and programmatic advertising. In addition, Wipro Vantage:

• Extracts intelligence from newspaper and magazine articles, video and audio content, web, and social media content​.
• Supports ad intelligence, reputation management, social intelligence and audience targeting​.
• Is AI-driven, cloud-native, and highly scalable​.
• Is evolving fast with a well-defined roadmap and new features are added monthly ​.
• Supports 125 languages​.